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目前,我国民俗旅游的逐步兴起成为我国少数民族风俗文化的有效传播途径,也是少数民族聚居区旅游开发的重要方式,但多数民俗景区旅游项目经营普遍不景气。究其主要原因在于其旅游项目本身设计与规划难以满足旅游者多元化的消费心理需求。通过硬性文化载体规划、软性文化载体规划与软硬结合文化载体规划三个层次来阐释在新的市场背景下如何进一步有效实现民俗旅游项目价值最大化,从而为我国少数民族风俗文化的传播与价值实现提供合理化建议。
At present, the gradual rise of folklore tourism in our country has become an effective way to spread customs and culture of ethnic minorities in our country. It is also an important way for the development of tourism inhabited by ethnic minorities. However, tourism projects in most folk scenic spots are generally in a downturn. The main reason is that the design and planning of the tourism project itself is difficult to meet the diversified consumer psychology needs of tourists. Through three levels of hard culture carrier planning, soft culture carrier planning and hard and soft culture carrier planning, this paper explains how to further maximize the value of folk tourism projects under the new market background so as to provide a basis for the dissemination of ethnic customs and culture in our country Value realization to provide reasonable suggestions.