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当前信息化的不断发展,我们人们也进入了信息化的时代,在各行各业的发展起着越来越重要的作用,因为信息化技术是企业进行创新的基础条件之一,也能为企业的营销管理提供思路参考,在信息时代发展的背景下,我国的电力企业对信息化建设的重要性越来越重视,并且信息化技术逐渐被应用到电力企业生产的各个环节。因此为了赢得市场,为用户提供更优质的服务,电力企业应逐步将工作重心转移到以信息化为背景的营销创新上来,才能顺应市场发展的需求,实现长远发展的目标。
The continuous development of the current information, we also entered the information age, in all walks of life is playing an increasingly important role in the development of information technology as one of the basic conditions for business innovation, but also for businesses Marketing management to provide ideas for reference, in the context of the development of the information age, China’s power companies pay more and more attention to the importance of information technology, and information technology is gradually being applied to all aspects of power production. Therefore, in order to win the market and provide users with better services, power companies should gradually shift the focus of their work to marketing innovation based on informationization, so as to meet the requirements of market development and achieve long-term development goals.