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国网辽阳供电公司组织开展的品牌维护“情景模拟式培训”是为了提高基层重点岗位员工媒体素养与品牌维护意识,树立“人人是窗口、人人是形象、人人是品牌”的品牌意识。本文阐述了重点“情景模拟式培训”的实施背景、基本原则,以舆论热点为背景、以真实事例为基础、以示范引领为导向,明确品牌维护“情景模拟式培训”准备、实施关键以及与传统培训的不同之处,为打造一支高素质的国家电网品牌维护团队奠定坚实的基础。
State Grid Liaoyang Power Company to carry out the brand maintenance “Scenario Simulation training ” is to raise grassroots key positions staff media literacy and brand awareness, establish “Everyone is the window, everyone is the image, everyone is the brand Brand awareness. This article elaborates the implementation background and basic principles of the key ”Scenario Simulation Training “. Against the background of public opinion hot spots, based on real cases and demonstration-based guidance, this paper clarifies brand maintenance ”Scenario Simulation Training ", The implementation of the key and the difference with the traditional training, to build a high-quality national grid brand maintenance team and lay a solid foundation.