实践性与创新性是中职学校《市场营销学》课程的特点。为了培养高素质、技能型营销人才,要求中职学校教师必须不断探索新的教学方法。文章首先介绍了项目教学法内涵及其实施步骤,在此基础上提出中职学校《市场营销学》课程教学中引入项目教学法的意义,并以《市场营销学》课程的一个教学项目设计为例,对项目化教学做了一些应用。 Practicality and innovation are the characteristics of “marketing” course in secondary vocational schools. In order to cultivate high-quality, skilled marketing personnel, secondary school teachers must constantly explore new teaching methods. The article first introduces the connotation of the project teaching method and its implementation steps. Based on this, it puts forward the significance of introducing the project teaching method in the teaching of “Marketing” course in secondary vocational school. The article designs a teaching project of “Marketing” course as For example, some teaching has been done on the project.