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现代社会,人们随时随地都感觉到经济高速发展的脉动。在高科技、大生产的背景下,中国人进入了一个前所未有的消费时代,产品更新换代的速度之快使消费者的欲望在生产企业的刺激下不断膨胀;相反,消费者更多的选择自由不得不使企业冲破传统的营销方式和观念。关于如何设计中国市场环境下的最佳通路形态及如何实现对通路的有效控制与管理;如何经济而实效地推广企业品牌;如何迅速提升市场份额等太多的经营难题困惑着市场巨变中的中国企业。特别是随着中
In modern society, people feel the pulse of rapid economic development anytime, anywhere. Under the background of high-tech and large-scale production, the Chinese have entered an era of unprecedented consumption. The speed of product replacement and upgrading has made the desire of consumers constantly expanding under the stimulation of manufacturing enterprises. On the contrary, consumers have more freedom of choice Have to make the business break through the traditional marketing methods and concepts. How to design the best path shape in Chinese market environment and how to effectively control and manage the access path How to promote the corporate brand economically and effectively How to rapidly increase the market share Too many management problems Confused the market in China enterprise. Especially with the middle