人类社会的企业,有的寿命三五年甚至更短,有的则蓬勃发展几十年、上百年乃至数百年。做企业的无一不想做到基业长青,但怎样做才能使之生命长久、基业长青呢?老子曰:“天长地久。天地之所以能长且久者,以其不自生也,故能长生。是以声(圣)人芮(退)其身而身先,外其身而身存。不以其无私舆,故能成其私。”(帛书本《老子》第7章)即: Some enterprises in human society have life expectancy of three or five years or less, while others have flourished for decades, centuries and even centuries. Doing business all the way to achieve Everlasting, but what can we do to make it a long life, Everlasting it? Lao Tzu said: “Everlasting. The reason why heaven and earth can be long and long, with its not self also, so can Longevity is based on sound (Saint) Rui (retreat) their body and take the lead, outside its body and not to its non-self-public opinion, it can become its own private. ”(Silk book“ Lao Tzu ”Chapter 7) :