在当前大众传播高度发达,信息爆炸的社会,媒介传播的力量也越来越为人所重视。早在上世纪,丹尼尔·戴杨就已经提出“媒介事件”的理念。在当下,随着媒介传播的发展,“媒介事件”不仅没有成为一个过时的概念,反而愈发令人关注。仅在中国,2008年的北京奥运会、国庆阅兵仪式、四川汶川地震全国哀悼日等活动,都是极为典型的媒介事件。本文就试图以北京奥运会为例,从媒介事件的角度出发,对这场百年盛会做一浅析。 In the current highly-popularized mass communication and information explosion society, the power of media communication is also increasingly valued. As early as the last century, Daniel Dayang had put forward the concept of “media incident”. Nowadays, with the spread of media, the “media incident” has not only become an outdated concept, but has drawn increasing concern. In China alone, the 2008 Beijing Olympic Games, the National Day military parade, the national mourning day of the Wenchuan earthquake in Sichuan and other activities are all extremely typical media events. This article attempts to Beijing Olympic Games, for example, from the perspective of media events, to do a brief analysis of this century event.