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每年全球时尚界的第一件大事,总是从纽约开始,2月中旬的纽约时装周,就像时尚年关的大剪彩一样,一年新浪潮即将铺展。不过,这个隆重绚丽的大剪彩,倘若拂去所有珠光宝气的浮华看本质的话,会发觉相当的现实和理智,就像很多亲历纽约时装周的人说的:美国是一个很现实的国家。从纽约时装周可以看到这一点,倘若你没有深入美国市场的综合实力,即便你一掷千金地将奥巴马请到现场,也没大可能进到林肯中心(纽约时装周主场地)。更何况,在纽约时装周严格的筛选制度下,一个在美国主流市场见不到影儿的品牌,进入林肯中心的可能性会几无可能。美国是时装设计师的天堂。在那里,你只要有一点点特殊的地方或创意,都可以赢得一部分市场,获得成功。美国的时装,风格多样,恣意汪洋,不拘一格。
The first major event of the global fashion world each year always starts in New York. In mid-February, the New York Fashion Week is just like the big ribbon-cutting in the fashion year. The new wave of the year is about to unfold. However, this magnificent and grand ribbon-cutting ceremony, if you look at the essence of all the glittering treasures, you will find considerable reality and reason, as many people who experienced New York Fashion Week said: The United States is a very realistic country. This can be seen from New York Fashion Week. If you don’t go deep into the overall strength of the U.S. market, even if you spend a lot of money to bring Obama to the scene, you are unlikely to enter the Lincoln Center (New York Fashion Week home). What’s more, under the strict screening system of New York Fashion Week, a brand that does not see the mainstream market in the United States will be unlikely to enter the Lincoln Center. The United States is a paradise for fashion designers. There, as long as you have a little bit of a special place or idea, you can win a part of the market and succeed. American fashion has a variety of styles, arrogant and eclectic.