销售人员在产品销售过程中,经常会碰到同类产品的有力竞争,客户也常常主动拿对手的产品来比较,有时候很有希望得到的客户,稍微一疏忽就会被对手抢走,而事实上对手的产品及价格并不见得有多大优势。在产品日益同质化的市场环境下,如何建立自己产品的优势,是每一个销售人员必须面对的问题,学习和应用竞争销售法能帮助销售人员更好地分析情况,赢取顾客。提到竞争销售法,人们往往想起产品之间的比较。当销售人员碰到这种情况,比较普遍的做法是列出一大堆理由来说明本公司产品如何比对手的好,然而顾客并未因此增加对销售人员的信任度。当销售人员采取无 Sales staff in the product sales process, often encounter strong competition from similar products, customers often take the initiative to take the opponent's products to compare, sometimes very promising customers, a slight negligence will be opponents snatched, and the fact On the opponent's products and prices do not necessarily have much advantage. In the increasingly homogeneous market environment, how to establish the advantages of their products, every sales staff must face the problem, learning and application of competitive sales law can help sales staff to better analyze the situation, to win customers. When it comes to competitive sales, people tend to think of comparisons between products. When salespeople encounter this situation, it is more common practice to list a number of reasons why the company's products are better than their competitors, but the customer does not increase the trust of the salesperson. When the sales staff to take no