做自主品牌,拥有定价权和高出代理品牌若干倍的利润率,让电商看到了扭亏为盈的希望。杭继“价格战”之后,几大电商不约而同地瞄上了自主品牌:先是当当网4月初低调上线了童装品牌“DangDangBaby”和家居品牌“当当优品”;随后苏宁易购透露下半年也将推出自主品牌服装;电商圈内有消息称京东商城亦成立了自主品牌部门,并由来自凡客的副总裁吴声挂帅。 To do their own brand, with pricing power and several times higher than the agency brand profit margins, so that electricity providers saw the hope of turning a profit. Hangzhou Following the “price war”, several major euphemisms spontaneously aimed at independent brands: first Dangdang low-key in early April launched a children’s wear brand “DangDangBaby” and home brands “Dangdang excellent ”; followed by Suning Tesco said the second half of the year will also launch its own brand of apparel; electricity business district inside news that Jingdong Mall also set up its own brand department, and from Van off the vice president Wu Sheng command.