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产业集群是区域品牌形成的基础,而区域品牌已成为推动产业集群转型升级的重要抓手,以至于多地争夺同一区域品牌的现象时有发生。区域品牌本质是一个非线性系统,在竞争演化过程中表现出明显的混沌特征。引导产业集群及其区域品牌演化机制由“竞争-(随机性)分岔-混沌”调整为“竞合-(选择性)分岔-协同”是区域品牌走向科学发展的有效办法,具体策略有让竞合成为区域品牌的集体意愿、使分岔成为区域品牌的主动选择、把协同作为区域品牌的共同追求等。
Industrial clusters are the foundation of the formation of regional brands, and regional brands have become an important starting point for promoting the transformation and upgrading of industrial clusters, so that the phenomenon of multiple competitions for the same regional brands has occurred. Regional brand essence is a non-linear system, showing obvious chaotic characteristics during the evolution of competition. Guiding Industrial Clusters and Their Regional Brand Evolution Mechanism From “Competition - (Random) Bifurcation - Chaos” to “Coincidental - (Selective) Bifurcation - Synergetic” is an Effective Way for Regional Brands to Go toward Scientific Development Specific strategies have competing teams to become the collective will of the regional brand, so that the bifurcation of the regional brand initiative, the synergy as a common pursuit of regional brands.