北京晨报作为一张北京市委的党报，首先要成为党的喉舌——“上情下达”，把党的重要精神、方针政策及时准确宣传出去；同时，作为一张面向市场化的都市报又要求我们必须贴近——“下情上达”，反映百姓呼声，把百姓关注的热点、焦点、难点问题反映上来并有效协助各级政府部门 As a party newspaper of the Beijing Municipal Party Committee, the Beijing Morning Post must first become the party’s mouthpiece - “issued on the situation” and timely and accurately publicize the important spirit, principles and policies of the party. At the same time, as a market-oriented Metropolitan Newspaper, it also requires We must be close to - “under the situation on the” to reflect the voice of the people, the people concerned about the hot spots, the focus of difficulties and problems reflect and effectively assist all levels of government departments