哈飞、奇瑞、吉利、华晨在自主品牌发展过程中,都建立了产品系列规划,不断快速地推出新产品,满足汽车市场需求,使企业得到快速发展。 这些企业在实践探索中,都创立自身的产品品牌和企业品牌。通过一系列有竞争力的产品,不断地推向市场,获得一定的市场占有率,形成自己的特点、风格,塑造出自身的品牌形象。 这些企业的实践探索表明,委托设计、参与开发的模式是一种可以大大节省开发费用和缩短开发周期的有效途 Hafei, Chery, Geely, Brilliance in their own brand development process, have established a series of product planning, and constantly introduce new products to meet the needs of the automotive market so that enterprises have been rapid development. These enterprises in the practice of exploration, have created their own product brand and corporate brand. Through a series of competitive products, continue to market, access to a certain market share, the formation of their own characteristics, style, shape their own brand image. The practice of these enterprises to explore shows that commissioned the design, participate in the development of the model is a can greatly reduce development costs and shorten the effective development cycle