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广告价格一直是广告主最为敏感的广告投放因素,电视广告价格的不断上涨,也一直在考验企业广告传播预算的承受力。2009的整体形势,也使得企业广告花费慎之又慎,电视媒体由于各种优势一直是企业传播的主战场,涨价与下调的营销预算形成了明显的剪刀差,导致的结果便是谈判、交易的难度上升,另一个的结果便是重新选择实用性、时效性的媒体。电视广告涨价已成定局,但涨价也一定有理由,关于广告价格的上涨,且看不同角度的不同观点。
Ad prices have always been advertisers are the most sensitive factor in advertising, television advertising prices continue to rise, but also has been testing the enterprise advertising budget affordability. The overall situation in 2009, but also makes corporate advertising spend cautious, because of various advantages of television media has been the main battlefield of enterprise communications, price increases and the downward adjustment of the marketing budget formed a significant scissors, the result is that the negotiations, the transaction As the difficulty increases, the result of another is the re-selection of practical and time-sensitive media. TV advertising prices is a foregone conclusion, but there must be price increases, on the advertising prices, and look at different points of view.