广告从某种意义上来说,就像企业的商标一样,是企业在整合品牌营销传播中的一个重要标志。一个企业长期使用一个广告,有助于消费者识别企业和产品。随着社会的发展和市场的完善,人们越来越追求文化的内涵,由此对广告的判断标准也在逐步攀升,对低俗广告的排斥也在同时进行中。因此对企业来说,一个健康向上的广告不仅是对社会的回馈,也是对自身发展的最好长远规划。 Advertising is, in a sense, just like an enterprise’s trademark, an important symbol of the enterprise in integrating brand marketing communications. A company’s long-term use of an advertisement helps consumers identify businesses and products. With the development of society and the improvement of the market, people are increasingly pursuing the connotation of culture. As a result, the criteria for judging advertisements are gradually increasing, and exclusion of vulgar advertisements is also under way. Therefore, for a business, a healthy and up-to-date advertisement is not only a reward for society, but also the best long-term plan for its own development.