在这个新媒体发展的巅峰时期,微博打破了以往媒体的局限性,使其发布的博文更有独特性,丰富了发布传阅的方式,方便了人们的生活,给生活增添了无穷的乐趣,进一步吸引了当代绝大多数人的眼球。新媒体时代的发展推动了高职辅导员工作的创新,极大程度地解决了其受到的各方面挑战。高职辅导员也要积极抓住这个机遇,迎接新的挑战,更新完善其自身,促进其进一步的发展。一、微博给高职辅导员工作带来的双重效应微博作为现代电子信息技术发展的产物,对于高职院校 At the peak of this new media development, Weibo broke the limitations of the previous media and made it more unique. It enriched the way of circulation and circulation, facilitated people’s life and added more fun to life. Further attracted the attention of the vast majority of contemporary people. The development of the new media era has promoted the innovation of higher vocational counselors’ work and solved the challenges they face in all aspects. Vocational counselors should also actively seize this opportunity to meet the new challenges, update and improve themselves to promote their further development. First, the microblogging to higher vocational counselors to bring the dual effect of Weibo as a product of the development of modern electronic information technology, vocational colleges