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最近几年,中国纺织企业对开发南美、巴西市场的热情日渐高涨。与成熟传统的欧美市场不同,这些新兴市场对企业的应变能力和整体市场开发策略形成了新的挑战。对于纺织企业来说,国际化的专业展会无疑是最佳选择,巴西圣保罗GOTEX国际纺织服装采购展(简称“GOTEX展”)无论从组委会架构,还是其项目本身的国际化、南美化、专业化,均从立意之初就站在了国家级展会的高度,同时也能为中
In recent years, the enthusiasm of Chinese textile enterprises for developing South American and Brazilian markets is on the rise. Unlike mature traditional markets in Europe and the United States, these emerging markets pose new challenges to the resilience of enterprises and the overall market development strategy. For textile enterprises, the international professional exhibition is undoubtedly the best choice, Sao Paulo, Brazil GOTEX International Textile and Apparel Show (referred to as “GOTEX Exhibition ”) both from the organizing committee structure, or the internationalization of its own project, South Landscaping, specialization, both from the very beginning of the idea of standing at the national exhibition height, but also for the