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经营体制的转变,仅仅是邮储银行商业化转型的初级层面。要想实现向零售型商业银行的成功蜕变,邮储银行需要在销售形态和方式上主动求变,实现由传统的单项关系型营销,向以有效识别和深入挖掘客户多样性金融需求为目标的深度综合型营销转变。同时,这也是交叉销售理念的核心精髓所在。苏宁电器1990年创立于南京,目前已在国内300多个城市开设了近1700家连锁店,拥有员工17万人,成为中国3C家电连锁零售企业的领先者。2012
The change of management system is only the primary level of the commercialization transformation of Postal Savings Bank. In order to realize the successful transformation to retail commercial banks, Postal Savings Bank needs to take the initiative to change the form and mode of sales, and from the traditional single relationship-based marketing, to the goal of effectively identifying and digging diversified financial needs of customers Depth of integrated marketing change. At the same time, this is the essence of the concept of cross selling. Founded in Nanjing in 1990, Suning Appliance has opened nearly 1,700 chain stores in more than 300 cities in China and employs 170,000 people. It has become a leader in China 3C home appliance retail chain. 2012