相信不少人都记住了中央电视台第一套节目中的这句广告词 ,即 :干干净净做人 ,奇强 !这是为“奇强”洗衣粉做的广告 ,广告词给人留下了深刻的印象 ,无疑 ,这句广告语获得了相当的成功 ,那么其成功之处何在呢 ?先看《现代汉语词典》(修订本 ,以下简称《现代》)对“做人”和“干 I believe many people have remembered CCTV's first episode of this ad, that is: a clean man, amazing! This is done for the “Qiqiang” washing powder ads, ad left A deep impression, no doubt, this slogan has been quite successful, then the success of what? First Look at the “Modern Chinese Dictionary” (revised version, hereinafter referred to as “modern”), “life” and "dry