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医疗服务市场的开放及医疗费用的上涨使病人在对医疗服务机构的选择上开始给予更多的关注。让顾客满意已成为继质量、价格之后的另一重要竞争因素。文章主要阐述了医疗服务中顾客满意度的含义、测量步骤以及研究顾客满意度的现实意义。
The opening up of the medical services market and rising medical costs have given patients more focus on the choice of health care providers. Customer satisfaction has become another important competitive factor after quality and price. The article mainly expounds the meaning of customer satisfaction in medical service, the measuring procedure and the practical significance of researching customer satisfaction.