低碳经济是未来世界发展的趋势,也是当今各国政治、经济博弈的中心环节。森林食品不仅迎合了低碳经济下人们追求安全、营养、健康的消费文化,而且能够促进林业产业结构转型,经济、社会、生态协调发展。在居民生活水平和信息技术水平显著提高的今天,消费者对森林食品的消费愈加具有独特性和针对性,逆向营销恰以满足微型市场目标客户的个性需求为出发点和归宿,因此对森林食品实施逆向营销较为有效。 Low-carbon economy is the trend of future world development, and it is also the central link in the current political and economic games in various countries. Forest food not only caters to people’s pursuit of safe, nutritious and healthy consumer culture in a low-carbon economy, but also promotes the structural transformation of forestry industry and the coordinated development of economy, society and ecology. Today, with the remarkable improvement of living standards and information technologies, consumers are more unique and targeted in the consumption of forest food. Reverse marketing is just starting from and fulfilling the individual needs of the target customers in the mini-market. Therefore, the implementation of forest food Reverse marketing is more effective.