目前中国铁路货运营销工作还处于起步阶段 ,与发达国家相比 ,还存在着营销观念淡薄、方法陈旧、手段落后等问题。借鉴国外铁路货运营销策略的经验 ,要在调整生产布局、适应经济发展的基础上 ,转变观念 ,增强认识 ,以满足不断增长的社会运输需求。 At present, China’s railway freight transport marketing is still in its infancy. Compared with the developed countries, there are still problems such as weak marketing concepts, outdated methods and backward means. Drawing on the experience of foreign railway freight marketing strategies, we must change our concepts and enhance our understanding to meet the ever-increasing demand for social transport while adjusting our production layout and adapting to economic development.