加强《旅游文化》课程改革是顺应后现代旅游市场与产业的发展需求、深化高等教育改革、培养高素质创新人才的迫切需要。在课程教学探索中,需明确课程定位,树立以能力为导向的人才培养目标,加强与地方文化的融通,进一步尝试以新的技术手段和教学手段提高教学质量,服务于学生成长。 Strengthening the curriculum reform of “tourism culture” is an urgent need to conform to the development needs of post-modern tourism market and industry, deepen the reform of higher education and cultivate high-quality innovative talents. In the course of teaching exploration, it is necessary to clarify the course orientation, establish a talent-oriented goal of ability-oriented training, strengthen the integration with local culture, and further try to improve the quality of teaching with new technical means and teaching methods so as to serve the students’ growth.