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民生新闻在内容、传播方式、受众群体以及舆论监督方面与过去内容形式单一的新闻相比较具有一定的创新性,表现在新闻的主体和受众群体的范围逐渐扩大,内容以社会各个阶层百姓的衣食住行、生活状态为主。民生新闻在这些领域的特殊性决定了其在传播方式上必然要进行新的探究。在新媒体发展迅速的高科技时代,民生新闻的发展必须立足于正确的发展方式上。一、民生新闻传播的阻碍因素1.新闻内容定位不准在民生新闻的定位上,首先要符合人民群众的口味,
People’s livelihood news in the content, means of communication, audiences and public opinion supervision compared with the previous form of a single piece of information compared to a certain innovation, manifested in the news subject and audience gradually expanded the scope of content to all sectors of the community’s basic necessities of life , The main state of life. The particularity of livelihood news in these fields determines that it is bound to carry out new inquiry in the mode of communication. In the era of rapid development of new media, the development of people’s livelihood news must be based on the correct mode of development. First, the obstruction of the people’s livelihood news transmission 1. News content is not allowed to locate the orientation of the people’s livelihood news, we must first meet the tastes of the people,