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在好莱坞和日本动画影片风靡全球的今天,国内动漫产业发展的热情逐年高涨,动漫教育也日益成为“显学”。但2005年境内巨资拍摄的《魔比斯环》却票房惨淡,近期动画新作《小兵张嘎》甚至无院线愿意上映。目前中国动画片早已远离了“中国学派”曾经的辉煌,也远离了观众市场和收视视线。究其原因,除了产业断层、机制陈旧、人才短缺等外部因素制肘外,影片叙事模式所存在的困境同样不可忽视。
Today, as Hollywood and Japanese animation films swept the world, the enthusiasm for the domestic animation industry has been rising year by year. Cartoon education has also become increasingly “learned.” However, in 2005 the huge amount of money shot in the “Moebius ring” but the box office bleak, the recent animated new work “soldier Zhang Ga” or no courtyard is willing to release. At present, Chinese animation has long been away from the glory of the “Chinese School” and has also been far away from the audience market and viewing. The reason, in addition to industrial faults, the old mechanism, shortage of personnel and other external factors, the film narrative mode of existence of the same can not be ignored.