论文部分内容阅读
建设品牌是将产品演绎到品牌的过程,它源自产品或服务,同时也反映了消费者的认知,甚至反映了消费者的特质。在这个传播过度的社会,消费者每天要接触成千上万的品牌信息,成功的建设品牌不啻为一个挑战。
Building a brand is the process of deducing the product from the brand. It is derived from the product or service. It also reflects the consumer’s perception and even reflects the characteristics of the consumer. In this over-communication society, consumers have daily access to thousands of brand information, building a successful brand is not a challenge.