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2014年2月13日,在“情人节”和“元宵节”即将到来之际,格兰仕宣布与天猫电器城达成战略合作关系,发布首批U’Love“唯爱”系列定制家电,包括巧克力款变频空调、滚筒洗衣机及巧克力白三门冰箱。当天,格兰仕空调冰洗官方旗舰店在天猫全新上线。“为爱而生”的产品与格兰仕以往新品发布会不同,此次整个发布会现场布置得犹如婚礼现场,
On February 13, 2014, Galanz announced a strategic partnership with Tmall Electric City on the occasion of the “Valentine’s Day” and “Yuan Lan Festival,” and released the first batch of U’Love“Love Only” Series custom home appliances, including chocolate section inverter air conditioner, drum washing machine and chocolate white three-door refrigerator. On the same day, Galanz air-conditioning ice-washing official flagship store was newly launched on Tmall. “Products for love” is different from Galanz’s previous new product launches. The entire launch event was designed like a wedding scene.