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随着社会化媒体的兴起,全球化经济文化互联、社会人文精神挖掘、消费市场信任关系变迁、国际知名服装品牌入中国市场,并凭着它们技术与经济实力在中国市场上占有的空间越来越大,对国内服装企业的生存产生了巨大的威胁;服装行业的竞争越来越激烈,服装企业产品的全面发展愈发显得重要,企业迫切需要制定正确的营销策略来解决与消费者市场的沟通,实现更多的利益和扩大市场占有率。
With the rise of social media, the globalization of the global economy and culture, the excavation of social and humanistic spirits, the change in trust relationships in the consumer market, and the entry of internationally renowned clothing brands into the Chinese market, and the increasing use of their technological and economic strength in the Chinese market The bigger the company is, the greater the threat to the survival of domestic garment companies; the more fierce competition in the garment industry, the more comprehensive the development of apparel products, the urgent need for companies to develop the correct marketing strategy to solve the consumer market. Communicate, achieve more benefits and increase market share.