尽管互联网零售商跃跃欲试,准备以自己的品牌销售商品,增加收益。但这样做也会承担库存积压、失去部分客户的风险。Safeway Select和Sears Kenmore这样以店为牌的零售商在网络以外的零售行业经久不衰。Safeway将它从各种渠道采购的商品都冠以自己的Select商标销售,这一名牌效应给该公司带来驰名的品牌和丰厚的收益。 Despite the eagerness of Internet retailers to prepare their own brand sales of goods, increase revenue. But doing so will also take the risk of inventory backlogs and loss of some customers. Retailer retailers such as Safeway Select and Sears Kenmore endure the retail industry outside of the network. Safeway sells its products purchased from a variety of sources under its own Select trademark, a brand name effect that brings the company well-known brands and generous returns.