《文化印记》切中了经济发展和社会变迁带来的文化流变问题。如何将这一主题用广播特有的形式既生动又深刻地展现?随着移动互联网技术的发展,广播借助车载移动、微信、微博、移动客户端等新终端,传播通路得到了丰富和拓展。赛立信最新公布的数据显示,2014年广播的接触率为59.6%,以全国总人口13.7亿为基数,全国广播听众规模达到6.81亿,与2013年相比增 The “cultural mark” cuts the cultural changes brought about by economic development and social changes. How to present this theme vividly and vividly in the form of broadcast? With the development of mobile Internet technology, the broadcast channel has been enriched and expanded through new terminals such as mobile phone, WeChat, Weibo and mobile client. According to the latest data released by Sailei, the contact rate of radio in 2014 was 59.6%. Based on the total population of 1.37 billion, the national broadcasting audience reached 681 million, up from 2013