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【目的】在分析微信区别于社交媒体平台新特点的基础上,通过仿真研究微信信息传播机理。【方法】分析微信信息的交互规律并构建复杂网络,在对相关影响变量进行探究的基础之上建立多Agent模型,并提出三种基于各变量的Agent间演化规则。【结果】仿真实验结果表明,该模型模拟结果与微信信息传播的宏观特征相吻合,提出的主要影响变量对更好地管控和利用微信信息传播具有重要的启示意义。【局限】影响微信信息传播的相关变量未能全面涉及,并且因缺乏微信用户数据,所构建的微信信息传播网络与真实情况有差异。【结论】有利于揭示微信信息传播的关键机理,并有助于对微信平台进行有效利用和管控。
【Objective】 On the basis of analyzing the new characteristics of WeChat distinguished from social media platforms, this paper studies the mechanism of WeChat information dissemination through simulation. 【Method】 Analyzing the interaction rules of WeChat information and building a complex network, a multi-agent model is established based on the exploration of relevant influencing variables, and three evolution rules based on each variable are proposed. 【Result】 The simulation results show that the model simulation results are consistent with the macro features of WeChat information transmission. The main influence variables proposed are of great significance for better control and utilization of WeChat information transmission. [Limitations] The relevant variables that affect the dissemination of WeChat information are not fully covered. And due to the lack of WeChat user data, the WeChat information dissemination network constructed differs from the real situation. 【Conclusion】 It is helpful to reveal the key mechanism of WeChat information dissemination and help to make effective use and control of WeChat platform.