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著者的文章《论电视文化之一》,主要从宏观角度探讨了电视所给予社会的方方面面的影响与改造。而本文则以电视广告为例,具体剖析其社会功能,以期进一步说明电视文化是在怎样潜移默化地改变着我们每一个人及我们所生存的环境。
The author’s article “On TV culture,” one of the major from a macro perspective on television to all aspects of the community influence and transformation. In this paper, we use television advertising as an example to analyze its social functions in order to further illustrate how television culture is changing each and every one of us and the environment in which we live.