目前 ,我国许多品牌运作还十分稚嫩 ,亟待突破十大致命弱点。一是太多的企业依然停留在产品观念上 ,而忽视品牌的创立 ;二是众多品牌对决策的科学性重视不够 ;三是企业在品牌竞争中 ,仍然靠广告、降价这些较为低层次的竞争手段来参与市场 ;四是品牌定位失控 ,只能让消费者产生? At present, many brands in our country are still immature and need to break through ten major fatal weaknesses. First, too many companies still remain in the concept of products, while ignoring the creation of the brand; Second, many brands of scientific decision-making inadequate attention; third is the brand competition in enterprises, still rely on advertising, lower prices these lower level of competition Means to participate in the market; Fourth, brand positioning out of control, only to consumers?