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世界经济已进入全球化竞争时代,伴随这08年经济危机的冲击,企业竞争所面临的激烈程度是以往任何历史时期所没有的,并且,竞争还在不断深化,经济形势日益严峻。相对于大企业来说,中小企业面临着更大的挑战。但也有例外。在大公司疲于应对危机并被折腾的焦头烂额的时候,那些“隐形的冠军”——利基市场的领袖们却能在暖意融融中安然过冬,其中的原因何在呢?而利基市场有何以有这样大的能量?据统计,中国中小企业占全国企业总数的95%以上,全国3/4的城镇就业人口在中小企业工作。另外,中小企业在我国各经济主体中最具发展活力,全国65 %的专利技术、75%以上的技术创新和80%的新产品都是由中小企业开发的。无疑,中国经济的未来更大程度上依赖于中小企业的发展。那么,作为一个普通的中小企业,能否从利基市场的领跑者身上领悟到独特的经营智慧,使得这种思想、理念落地并很好地服务于自身企业的发展。
The world economy has entered the era of global competition. With the impact of the economic crisis in 2008, the fierce competition faced by enterprises has not been in any previous historical period. Competition is still deepening and the economic situation is becoming increasingly severe. Compared with large companies, SMEs face greater challenges. But there are exceptions. When large corporations are struggling to deal with the crisis and have been tossed, those “invisible champions” - leaders of niche markets can safely survive in the warmth of warmth. What is the reason for this? How does the market have such a large amount of energy? According to statistics, Chinese SMEs account for more than 95% of the total number of enterprises in the country, and 3/4 of the total employment population in cities and towns work in SMEs. In addition, SMEs are the most dynamic in China’s economic entities. 65% of patented technology, over 75% of technological innovation, and 80% of new products are developed by SMEs. Undoubtedly, the future of China’s economy depends more on the development of SMEs. Then, as an ordinary SME, can understand the unique management wisdom from the leader of the niche market, make this kind of idea, idea fall to the ground and serve the development of own company well.