这场生存之战的本质其实还是规模之争,电商的最终目的只有一个:吸引更多的用户。8月份的热门话题非“京东商城‘约架’苏宁易购”莫属。以这次价格战为发端,这场血腥的战争正在迎来两名最“不要命”的种子选手:苏宁和京东。它们是电商平台的最主要竞争者,手上握有资金和投资团,它们的核心人物苏宁董事长张近东和京东CEO刘强东,也做好了“玩命”的准备。今年7月,张近东将个人股权抵押,以背水一战的姿态完成了苏宁历史上最大规模的一次增资——47亿元人民币,苏宁全面向电商转型。 The essence of this war of survival is actually the scale of the dispute, the ultimate goal of e-commerce is only one: to attract more users. August hot topic non- “Jingdong Mall ” frame Suning Tesco “is none other than. With this price war as the starting point, this bloody war is ushering in two of the most ”non-critical" seed players: Suning and Jingdong. They are the major competitors in the E-commerce platform. They hold funds and investment groups in their hands. Their core figures, Sun Yat-sen Chairman Zhang Jindong and Jingdong CEO Liu Qiangdong, have also done a good job of preparing for their own destiny. In July of this year, Zhang Jindong mortgaged personal equity and completed the largest replenishment of Suning’s history with a recaptured investment of RMB4.7 billion. Suning fully transformed itself into an electricity supplier.