一个好的商标兼具音美、意美和形美等美学特征。在对外贸易中,为了恰如其分地展示商标的美,译者应重视中西方的文化差异,采用直译、音译、谐音、意译和音意结合等方法翻译出符合目的语国家消费者审美标准的商标名称,以此促进商品的销售。 A good trademark combines aesthetic features such as tone beauty, meaning beauty and shape beauty. In foreign trade, translators should pay attention to the cultural differences between China and the West in order to properly display the beauty of the trademarks. The translators should translate the trade names of consumers who meet the target language countries’ aesthetic standards by means of combining literal translation, transliteration, homonym, free translation and phonetic transcription. In order to promote the sale of goods.