随着信息化技术的不断发展,在教学方面的应用越来越多,采用网络教学与传统教学方式相结合的“混合式教学”已经成了现在课程改革的一个热点。在分析市场营销课程的教学现状基础上,在课堂教学中探索实践混合式教学,以改变传统以教师教授为主的教学模式,促进由教师为主体的教学向以学生为中心的教学转变,提升课堂教学质量与效果。 With the continuous development of information technology, more and more applications are being made in teaching. The “hybrid teaching” that combines online teaching and traditional teaching has become a hot spot in the current curriculum reform. Based on the analysis of the teaching status quo of marketing courses, this article explores the practice of blended teaching in classroom teaching so as to change the traditional teaching mode mainly based on teacher professors, to promote the transformation from teacher-centered teaching to student-centered teaching, Classroom teaching quality and effectiveness.