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品牌是商品的符号,成功的名牌是靠走在品牌的前面的人创造的。因此,品牌的文化,归根到底是人的文化,没有人便没有名牌,没有名牌也就无所谓文化。王致和集团董事长董胜利多年来努力地寻找着王致和名牌背后的支点,他告诉我们,人是最宝贵的因素,人作用于成功的每一个细节之中,操纵着品牌、魅力和文化互动的市场效应。
Brand is the symbol of the product, the success of the brand name is by walking in front of the brand created. Therefore, the brand's culture, in the final analysis, is the human culture, no one there is no brand name, there is no brand name does not matter culture. Dongzhi Li, chairman of Wang Zhi He Group, has for years worked hard to find the fulcrum behind Wang Zhi and brand names, and he tells us that people are the most precious factor and that people act on every detail of success and dominate the brand, charisma and Cultural interaction of the market effect.