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本文以陶瓷产品的形态心理认知作为前提,以形态语意传达为研究基础,消费者对陶瓷产品形态的感性认知差异为研究目的,通过对陶瓷产品的形态及其要素的认识,以心理学的认知方式为切入点,将陶瓷产品的形态加以量化和细分,将消费者的感性诉求提取为设计元素,从而启发设计师的设计思维,解决消费者多样化的产品需求,并为陶瓷产品设计提供依据。
In this paper, the morphological perception of ceramic products as a prerequisite for morphological meaning to convey the basis for the study, consumer perception of ceramic products for the purpose of cognitive differences for the purpose of research, through the shape of ceramic products and their elements, to psychology As the starting point of the cognitive approach, the shape of ceramic products to be quantified and subdivided, the consumer’s emotional appeal extracted as a design element, thus inspiring designers to design thinking, to solve consumer demand for diverse products and ceramics Product design to provide the basis.