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障碍研究是电子商务应用研究的重要部分,目前国内此方面的研究仅限于定性分析,而对其的深入研究对于促进电子商务发展有明显的实用意义.着重研究了电子商务障碍因素测度的定量化和结构化分析问题,提出了障碍因素演化模型,以此将障碍因素影响测度定量化、动态化和结构化;提出了关于障碍因素的先导性假设,并基于国内流通领域数据,从实证分析对模型作了初步验证.
Obstacle research is an important part of e-commerce application research, at present the domestic research in this area is limited to qualitative analysis, and its in-depth study for promoting the development of e-commerce has obvious practical significance.Focusing on the quantification of e-commerce barriers measure And structural analysis of the problem, put forward the evolutionary model of the obstacle factor in order to quantitatively measure the impact of the obstacle factor measure, dynamic and structured; put forward the preconceived notion of the obstacle factor, and based on the domestic circulation data, from the empirical analysis Model made a preliminary verification.