在当前旅游市场竞争日趋激烈的背景下,各景区都在努力提升服务品质,树立景区品牌形象。讲解服务是景区服务的重要组成,讲解员的素质高低,直接影响着景区形象和综合评价。论文分析了石林风景名胜区讲解员管理现状和存在问题,提出了石林风景名胜区讲解员管理的改进对策。 In the current increasingly fierce competition in the tourism market against the backdrop of the various scenic areas are working hard to improve service quality, establish a scenic brand image. Explain the service is an important component of the scenic service, explain the quality of the staff, a direct impact on the image of the area and comprehensive evaluation. The thesis analyzes the status quo and existing problems of instructors management in Shilin Scenic Spot and puts forward some countermeasures to improve instructors management in Shilin Scenic Spot.