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销售指标管理能够完全反应企业销售的整体运行情况,对企业产品销售出现的问题及疑问能够及时诊断和处理,因此,正确运用销售指标管理的评估结果显得尤为重要,一方面有利于企业积极调动销售人员的工作热情,另一方面有利于企业及时发现市场机会和竞争局势,使企业有效的利用评估结果及时调整企业的经营方针和策略,为企业的可持续发展指明方向。
Sales index management can fully reflect the overall operation of the sales of enterprises, sales of products on the problems and questions can be timely diagnosis and treatment, therefore, the correct use of sales management evaluation results are particularly important, on the one hand be helpful for enterprises to actively mobilize sales Staff enthusiasm, on the other hand is conducive to the timely detection of market opportunities and competitive situation so that enterprises can make effective use of assessment results timely adjustment of business management policies and strategies for the sustainable development of enterprises, specify the direction.