语言是交际的工具 ,又是文化的载体 ,有时决定交际成败的关键因素不是语言本身 ,而是文化背景知识。通过对大学生进行的跨文化交际知识调查后发现 ,一些大学生对中西方文化差异的敏感性较弱 ,这将直接影响学生今后的交际能力 ,也反映出现行的英语教学的一些不足之处。因此 ,英语教学中注意跨文化背景知识介绍是十分必要的 Language is a tool of communication as well as a carrier of culture. Sometimes the key factor that determines the success or failure of communication is not the language itself but the cultural background knowledge. After investigating the intercultural communication knowledge of college students, we found that some college students are less sensitive to the cultural differences between China and the West. This will directly affect students’ communicative competence in the future and also reflects some shortcomings in current English teaching. Therefore, it is very necessary to pay attention to the introduction of intercultural background knowledge in English teaching