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针对目前大学生就业难,大学生对就业指导的渴求日趋强烈的问题,本文以市场为导向,从人才目标市场的需求,个人外部环境的复杂,内部条件的优势,应用市场营销的原理选择职业目标市场、对人才市场、职业目标市场进行细分,以评价市场机会。有针对性地对普通高校毕业生就业开展科学的、有效的、可操作的就业指导,并对进入职业目标市场的策略和方法进行深入的研究和探索。使准备就业的大学生能应用营销的策略技巧推销自己的才智,做出正确的职业决策乃至成功就业和创业。
In view of the current college students’ employment difficulties and the growing desire of college students for employment guidance, this article takes the market as the guideline and selects the target market from the demand of talent target market, the complexity of personal external environment, the advantages of internal conditions, and the application of marketing principle , The talent market, career target market segments to assess market opportunities. Targeted to the employment of college graduates to carry out scientific, effective and operational guidance for employment, and to enter the occupation target market strategies and methods for in-depth research and exploration. So that college students can apply for marketing employment marketing tactics to sell their own intelligence, to make the right career decisions and even successful employment and entrepreneurship.