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随着人们民族意识的不断增强,传统文化的传承显得尤为重要。在此背景下,诸多传统艺术形式逐步应用于现代包装设计之中,散发出独特的魅力。文章阐述了剪纸艺术在包装设计中的具体应用,通过分析剪纸艺术的特点,明确了其艺术特色与应用价值,并从剪纸镂空艺术形式、剪纸纹样、剪纸题材等几个角度加以阐释。最终以设计案例为依据,指出“剪纸”这一传统艺术表达形式在现代包装设计中具有的应用价值与现实意义。
With the constant increase of people’s national consciousness, the inheritance of traditional culture is particularly important. In this context, many traditional art forms gradually applied to the design of modern packaging, exudes a unique charm. The paper expounds the specific application of paper - cut art in packaging design. By analyzing the characteristics of paper - cut art, the article clarifies its artistic features and application value, and expounds it from the perspectives of paper - cut hollow art forms, paper - cut patterns and paper - cut themes. Finally, based on the design case, this paper points out the application value and practical significance of the traditional paper-cut expression in modern packaging design.