近几年我国汽车工业发展势头强劲,汽车产业作为国民经济支柱产业的地位越来越突出。随着市场需求的不断扩大,汽车销售竞争也变得越来越激烈,汽车生产厂商和汽车经销商为了提高市场占有率,在保证汽车产品质量的同时,还要注重汽车产业管理和服务体系的完善。掌握汽车营销礼仪,对提高汽车营销队伍的素质是非常有必要的。 In recent years, China’s auto industry has enjoyed a strong momentum of development. The auto industry has become increasingly prominent as a pillar industry of the national economy. With the continuous expansion of market demand, car sales competition has become more and more intense, car manufacturers and car dealers in order to increase market share, while ensuring the quality of automotive products, but also pay attention to the automotive industry management and service system perfect. Master car marketing etiquette, to improve the quality of automotive marketing team is very necessary.