旅游纪念品不仅是旅游业市场的延伸,还是潜在的高附加值产业。随着旅游收入的逐年增长,不断开发有本地特色的旅游纪念品,树立青岛城市形象成为青岛旅游经济做大做强的突破口。具有文化传播性、时尚感、实用性的特色饰品会使地区特色更具标志性,更容易吸引消费者。 Tourist souvenirs are not only an extension of the tourism market, but also potentially high value-added industries. With the year-on-year growth of tourism revenue, it is necessary to constantly develop tourism souvenirs with local characteristics and establish a city image of Qingdao as a breakthrough point for Qingdao’s tourism economy to become bigger and stronger. With cultural communication, fashion sense, practical features of the jewelry will make the regional characteristics more iconic, more likely to attract consumers.