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民俗文化产业“生产性保护”的提出,为民俗产业的发展提供了新模式。平武县白马藏族民俗文化产业发展基础良好、资源丰富,产业规划具有先导性、前瞻性。但同时面临着产业孵化不足、产品无品牌优势、资源转化不高、产业规模较小等问题。文章建议整合现有资源,构建平武白马藏族民俗文化发展体系,实施品牌战略,打造产业文化创意,从而推动白马藏族民俗产业高速发展。
Folk culture industry “Productive Protection ” put forward for the development of folk industries provides a new model. Pingwu Baima Tibetan folk culture and the development of a sound foundation, rich in resources, industrial planning has a leading, forward-looking. At the same time, however, they face the problems of insufficient industrial incubation, lack of brand advantage, low resource conversion and small-scale industries. The article proposes to integrate the existing resources, build the Baimu Baima Tibetan folk culture development system, implement the brand strategy and create the industrial culture and creativity so as to promote the rapid development of the Baima Tibetan folk custom industry.