节事旅游逐渐成为区域旅游经济快速发展的新增长点。文章以桂林(兴安)米粉节为例,实证分析了节事旅游对目的地景区的游客流量、旅游基础设施、从业人员、管理机制及目的地形象、品牌五方面的影响,进一步证明节事旅游对目的地旅游经济的促进效益。 Festival tourism has gradually become a new growth point for the rapid development of regional tourism economy. Taking Guilin (Xing’an) rice noodle festival as an example, this paper empirically analyzes the impact of festival tourism on tourist flow, tourist infrastructures, employees, management mechanism, destination image and brand in destination scenic areas, and further proves that festival tourism Promoting benefits to the destination tourism economy.