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在中国加入世贸组织国际化背景下对我国水产企业品牌发展进行系统的研究,丰富和发展了企业品牌战略管理的理论和方法,有利于提高我国水产企业品牌战略决策水平,提升其国际竞争力,为我国水产企业进入国际市场铺平了道路,为企业的国际化经营提供了更多的有利条件。我国水产企业要增强品牌意识,制定品牌战略,打造中国的国际品牌,在全球范围内提升自己的竞争力。
Under the internationalization of China’s accession to the WTO, the systematic research on the brand development of China’s aquatic products enterprises has enriched and developed the theory and method of the brand’s strategic management, which is conducive to enhancing the brand strategy decision-making level of China’s aquatic products enterprises and enhancing their international competitiveness. Which paved the way for our aquatic enterprises to enter the international market and provided more favorable conditions for the international operation of the enterprises. China’s aquaculture enterprises should enhance brand awareness, develop brand strategy, build China’s international brands and enhance their competitiveness on a global scale.